Press "Enter" to skip to content

Pharrell and Adidas keep up the hype

Pharrell Williams keeps on expanding his footwear collection with Adidas. He released three more colorways of his shoe, the Pharrell “Solar” Pack Hu NMD in three East African-themed colors and East African phrases (red, orange, and pink) just last month in August. The shoes were detailed with tribal graphics and encouraging phrases such as “3MPOW3R,” “MOTH3R,” and “M1L3L3” (which means “forever” in Swahili) embroidered down the middle.

Just this year alone, Pharrell released two colorways (pink and black) of his take on the adidas Boost BYW (Boost You Wear), a basketball shoe, in July. In addition, Pharrell released two extremely limited N.E.R.D. NMD Hu’s, one in his hometown of Virginia Beach inspired by his high school (appropriately called Homecoming) and another a cream white color only available in Japan. Considering the hip hop group N.E.R.D., composed of Pharrell, Chad Hugo, and Shay Haley and formed in Virginia Beach, it held special significance for Pharrell to release a shoe there. Pharrell’s affinity for Japan has also been well-documented, so it’s no surprise he decided to release a shoe there.

He also released updated Stan Smith-inspired low top Tennis Hu v2’s and a brand new silhouette called the Solar Glide Hu ST Boost that released in 3 colorways (multicolor, black, and white) on Sept. 8. The Tennis Hu v2’s are a more widely affordable and available alternative to his other models. The Tennis Hu v2’s retail for $130. The Solar Glides are part of the Solar Boost that Adidas premiered in 2015. The Solar Glides retail for $150. The NMDS retail for $250. All the above models were sold at select Adidas retailers or online on the Adidas website.

Another NERD Hu NMD, of a green and yellow hue, was only available at BBC’s flagship store in New York City on Sept. 11 through the Frenzy app, which followed a first come, first serve procedure. There were only 200 pairs available, which of course sold out in seconds. These shoes come with the hip hop group N.E.R.D.’s branding on the back. The green and white striped laces finish the overall look for the shoe.

There is news of a restock of the Solar Glide later this month, another BBC exclusive Hu NMD ‘Heart/Mind’ rumored to release next month, and another NMD Human Race Inspiration Pack will hit retailers in Nov. 2018. The Inspiration Pack will be made up of four colorways with Chinese characters that use a patterned lining like the “Solar” Pack.

Although I don’t like any of Pharrell’s recent releases, I am a big fan of the original colorways of the Adidas Pharrell Hu NMD. They truly were unforgettable pieces for any sneakerhead’s collection. Regardless, expect Skateboard P and the Three Stripes to continue to make a lot of noise throughout 2018.

Be First to Comment

Leave a Reply