PANTONE, known for its standardized color matching system, annually announces one color to be the “Color of the Year.” With the year coming to an end, it’s time to reflect upon this year’s color: Peach Fuzz (PANTONE 13-1023).
Peach Fuzz is a soft, warm, and inviting hue that embodies a sense of tenderness and warmth in a world that often feels disconnected. This orangey-pink hue “echoes our innate yearning for closeness and connection” and is described to be “radiant with warmth and modern elegance,” shared Leatrice Eiseman, Executive Director of Pantone Color Institute. After Pantone’s announcement for the Color of the Year, industries ranging from fashion to cosmetics began implementing Peach Fuzz into their products and marketing campaigns, bringing a sense of softness and optimism.
The runways of Spring-Summer 2024 saw Peach Fuzz featured in several collections, including from popular brands such as Chloé, Fendi, and Valentino, in their ready-to-wear collections.
Each designer interpreted the Pantone Color of the Year with a distinct approach that highlighted the shade’s versatility and emotional depth.
Outside of the fashion and design industries, Peach Fuzz is a color you can find in various natural settings that evoke warmth and gentle beauty. Aside from peaches, the color can be seen during sunrises and sunsets, where the sky blends oranges and pinks to form gradients that both feel soothing and ethereal. Peach Fuzz can also be observed in certain sandstone formations, the interior of seashells, the furs of red foxes, and even in outer space: the Crab Nebula.
As Pantone’s Color of the Year symbolizes a color that represents what’s happening with the global culture, the attitude of consumers, and a reflection of lifestyle trends, the selection process is extremely analytical and happens over the course of the year before the team at Pantone makes a decision. Moving forward into color projections for the upcoming year, Pantone announced the Color of the Year of 2025 to be Mocha Mousse (17-1230), appealing to a new year centered around the consumer’s desire for comfort.
