At the Student Government Association (SGA) meeting last Sunday, Lauren Chew was appointed as the new Public Relations Committee Head. As senators discussed her appointment, one senator jokingly mentioned the creation of an SGA TikTok.
While the proposal was clearly meant as a joke, it begs the question; what would an SGA TikTok look like?
Many businesses and organizations have begun to implement social media into their sales strategy. This is a perfectly reasonable course of action; the Internet provides companies and consumers with access to information, and anyone who has access to the Internet can get anything they want faster.
At the intersection of the Internet and large corporations, interesting things happen. Everybody loves memes, so what better way to get consumers to buy your product or love your company than by implementing memes? It’s clear that companies have used memes poorly in the past, demonstrated perfectly by a Wendy’s ad from 2015 captioned ‘Eats spicy goodness – LIKE A BOSS’.
Over time, these corporations have perfected the art of using social media to promote their image. Wendy’s improved their game dramatically, with their much-loved Twitter account (@Wendys) posting classic lines such as “Yeah, we wouldn’t wake up for your breakfast either. Don’t worry, on 3/2 there will be something worth waking up for. #WendysBreakfast” and “When you need to impress Lord Beerus with one meal, and you know Spicy Nuggets are the best flavor in the 7th Universe,” as well as a profile description which claims, “We like our tweets the same way we like to make our hamburgers: better than anyone expects from a fast food joint.”
More Twitter classics include:
“Tesla will hold a super fun AI party/hackathon at my house with the Tesla AI/autopilot team in about four weeks. Invitations going out soon.” —Elon Musk (@elonmusk)
“Pancake. Flapjack. Nathaniel. It doesn’t matter what you call it, just eat it.” —Denny’s (@dennysDiner)
“Not one textbook mentions dinersaurs. Who do they think they’re fooling?” —also Denny’s
“Taylor Swift’s Cat has entered the group chat” —Netflix (@netflix)
This success is to be expected of a fully-developed platform like Twitter, but it is unclear whether or not corporations like these will be able to integrate themselves into newer platforms like TikTok with as much success.
Based on the mix of humor and brand promotion that these companies have demonstrated, an SGA TikTok could consist of prominent cabinet members doing the Duck Dance to a remixed version of the original, or posting some of the fun moments that happen during their weekly meetings.
While an SGA TikTok likely isn’t headed our way anytime soon, it’s important to remember that, among other things, the SGA is an organization that is comprised of our peers, people just like us.
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